Summary:
Responsible in Asia for Business & Market Development of Chemistry Products such as Sample Preparation, Column devices, and Vials in Environmental Analysis (e.g. water quality analysis) and Chemical Materials market. Lead new product launch, plan and execute regional marketing program, and provide country business team with application consultancy, technical support, training and business intelligence with follow up, monitoring and evaluation to ensure business objectives are met.
Report to: Director, Chemistry Operations, Asia-Pacific
Responsibility:
Responsible in Asia to design and implement regional business & market development programs for chemistry products in the area of GC/MS, HPLC or LC/MS analysis for environmental and chemical materials analysis market.
Build and implement go-to-market strategy and program to launch new products and to acquire new accounts.
Provide application consultancy and technical support to specialists, sales force, channel partners and end-users within the Asia region in the area of liquid chromatography and sample preparation for environmental and chemical materials analysis.
Develop / conduct marketing programs such as online/offline promotion programs, seminars, product training & demonstration, and support country team to develop local expertise.
Maintain a high level of interaction with the Chemistry Operations organizations in headquarter and country to achieve business goals and ensure alignment and integration of business strategy.
Carry out analysis of business, market, competitors, and reporting.
