Responsibilities:
1. Daily communication with BC media and bridging the cooperation and messages/news/photos delivery between Sony and BC media
2. C.C. press conference / media event planning, implementation and media invitation, closely monitoring the coverage published by each media and formulate PR report after each event
3. In addition to Sony’s own press event, actively consolidate and organize internal force to participate media-organized event
4. Daily news release and part of in-depth promotion articles writing to quickly response to CC MKT/sales achievements
5. Plan and push sales& marketing compose industry-leading technology and solution introduction articles to lead and keep the high-quality voice and image of Sony on pro. media
6. monitoring the CPSG news’ exposure rate on each BC media, generalize each media’s Sony and competitor related article release plan and share with internal MKT by monthly
7. Summarize and analyze Sony and competitors’ coverage on each media by weekly to digest the sensitive issues which can be valuable references to sales/marketing.
8. Sony Pro. Focus production bi-periodical
9. Monitoring CPSG homepage’s news updates and produces CPSG News Express
10. handle BC industry’s awards participation and prepare materials
11. Handle sponsor event which initiatives by sales/ mkt & End users, details discussion and project follow up as well as the PR promotional package planning


